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Geotag Photos can't be opened because it's from unidentified developer

When you are launching Geotag Photos on OS X or the first time, you might get following error message:

The solution is really simple.

Either go to System preferences > Security and privacy and allow apps to by installed from "Anywhere"

Or simply open download folder in Finder, right-click on runGeotagPhotos.jnlp, click on "open in" and select Java web starts

If you don't get the Java web starts option, download Java from www.java.com/download